Field Trip # 1 Market Segmentation - Cereal and Toothpast Essay

Field Trip # 1 Market Segmentation - Cereal and Toothpast - Essay Example o Apple Cinnamon Cereal, Total Cereal, Sunbelt Fruit and Nut Granola Cereal, Wheaties Cereals, ShopRite Scrunch Crunchy cereals-16Oz, Fiber One Original Bran Cereal and Erew Rice Twice (Athanassopoulos 15). There are two market segments targeted by the supermarket. They are looking at their customers on two segmentations. The first is done according to demographic such as gender, age, and social class and the second is based on lifestyles such as retired couples, urban professionals, and singles among others. Market segmentation helps the management of the supermarket to identify target customers and to know what motivates them to purchase the cereals. By undertaking market segmentation, it is possible for the supermarket to ensure every single detail of the product, including the size, taste, and price will appeal the target market. The cereals have been strategically positioned over the counter in three levels, the top, middle, and bottom. The lower level cereals are targeted for children, the middle for the youth and other adults, but the top level is strategically poisoned for adults. The store has two-market segmentation strategy that it is using to meet the needs and demands of the clients. The first is geographic segmentation. This is done based on urban, population factor and region. In order to meet the target population the store has a mobile van that takes the products from a house-to-house basis. The second segmentation is demographic segmentation. This is done based on age, sex, gender, and social status. There are several reasons for taking part in the segmentation process. The main reason the store takes this step is to ensure its clients get quality product in the right form and time. For this to be possible, it has segmented the market according to region and urban factor. The other reason is that the Drug Store wishes to meet the preferences and demands of the clients according to their demographics and taste of the product. Both toothpaste

Problem of Domestic Violence Essay Example | Topics and Well Written Essays - 1500 words

Problem of Domestic Violence - Essay Example Domestic cruelty is prevalent not only between spouses but also among family members. It could involve parents being violent to their own kids. Perpetrators learn this behavior through watching it happen. Family and community reinforce and worsen the situation. It is neither a disease nor a genetic disorder. Domestic aggression often serves the perpetrator’s purpose. Domestic cruelty gives the executor power against the victim. This paper delves into the divergent opinions concerning the problem of domestic cruelty. It expounds on the effects and possible remedies to the crisis since the problem is still widespread (Kimberly, p.1255-1300). Effects of Domestic Violence The impacts of domestic violence are far-reaching and overwhelming. Women who are mostly the victims of this brutality undergo a multiplicity of medical complications. This might range from depression to persistent pain, and they might also be at an augmented risk of sexually transmitted infections (STIs) or unin tended pregnancies. Women who undergo domestic aggression might even be willing to accept a potentially precarious job abroad, exposing them to women trafficking. Depression and continued fear might result in mental disorders. It might also cause use of substance abuse to alleviate the fear of domestic brutality. The victim might also have low self esteem due to lack of self worth. This might consequently lead to the victim’s participation in prostitution. Continued violence might even result in death and family fragmentation. Children born from such families continue with the habit of cruelty towards other kids and people. They become bullies while others develop timid demeanours deteriorating their academic performance and social interaction. These women might be forced to miss work many times because of health problems (Kimberly, p.1255-1300). What has been done? Domestic violence occurs in all races regardless of age, ethnicity, nationality or sexual orientation. There ha ve been numerous efforts towards addressing the crime. For instance, stigmatization of victims has greatly reduced, and assistance is now readily accessible. Law enforcement bodies in different countries have established departments that tackle domestic cases, offer education and prevention measures. Shelters have been established for children suffering from household hostility. Couple therapy services are also prevalent in many communities to tackle domestic brutality cases. Many laws have also been recommending jail terms for perpetrators, but these reprimands are not commensurate to offenses committed or are not stringent enough. There are rehabilitation centres for victims and perpetrators around the world aimed at handling domestic cruelty. However, there is the need to increase treatment centres for victims since most of the sufferers are neglected after experiencing this hostility. There is a belief that jailing the perpetrator is the only solution to domestic brutality (Doha rt, p.461-474). There are also centres that are intended to solve the emotional distress associated with domestic hostility. This is where victims are availed the opportunity to communicate their feelings without fear or hindrances. This is done so that the healing process takes place faster. These centres incorporate those affected directly and indirectly for their effectiveness. Churches and educational institutions are among such that offer such services. Domestic Brutality not Exaggerated Domestic brutality is a grievous problem